E-lead impressed the world when they revealed the world's first industry-grade, augmented reality, aftermarket HUD for cars at Taipei AMPA 2016. Regarded as the safest possible method of displaying ever-increasing torrents of information to the driver, augmented reality HUDs have been, until now, limited to luxury vehicles. TSR (Techno Systems Research) of Japan estimates that by 2020 there will be the market space for 10 million of these HUD units.