Skip to main content

E-LEAD Electronics' head-up display is the top three sales in China, and the growth can be expected

首頁 > 媒體中心 > E-LEAD Electronics' head-up display is the top three sales in China, and the growth can be expected
E-LEAD Electronics' head-up display is the top three sales in China, and the growth can be expected
發布日期   2020-11-06

Commercial Times

E-LEAD Electronics (2497), a major automotive electronics manufacturer, announced its third-quarter financial report on the 4th, with a quarterly revenue growth of 58%, and a pre-tax turnaround. The display (WHUD) has been affirmed and supported by the parent factory of the car factory, and is gradually mass-produced and shipped. According to the data from the Gaogong Smart Automobile Research Institute, E-LEAD Electronics has installed 33,724 HUDs for its own and joint venture brand models in China in the first half of 2020, surpassing Continental and entering the top three sales rankings.

It is understood that the development and production of the front windshield head-up display (WHUD) must be familiar with and have the principles and technologies of electronics, mechanism, physics, optics, etc., to overcome the limited space heat dissipation and high vibration use environment, in order to project a variety of integrated driving information on the windshield. , project the suspended image on the road ahead, reduce the risk of parallax caused by sight shift, improve the driving safety of the driver, assist the driver to grasp the driving situation in real time, and the entry threshold is quite high. In the past, only high-end models such as Benz, BMW and Audi were equipped. The main supply chains are European and Japanese manufacturers Denso, Japan Seiki, Continental, etc. In the future, with the development of self-driving cars and electric vehicles, it is expected that major car manufacturers will plan head-up displays as a necessary safety device.

CHEN,HSI-HSUN, chairman of E-LEAD Electronics, saw the trend of popularization of WHUD more than 4 years ago, and decided to strive to become the first-tier supplier of the parent factory of the front windshield head-up display (WHUD) based on the development strength of automotive electronic products for many years. It has already come to fruition, and has successively obtained development projects from a number of automakers in China. In addition to the front glass head-up display, E-LEAD Electronics has also successfully developed an augmented reality head-up display (AR HUD) to strengthen the competitiveness of the head-up display products. It hopes to expand to Europe and the United States with the actual performance of the China, Japanese car factory mother plant.

E-LEAD Electronics was affected by COVID-19 in the first half of the year, its performance was not as good as expected, but the market observes that the China will be limited in the future, the Thailand is gradually recovering its momentum, and Indonesia will have a The new project of in-vehicle main unit has been mass-produced and shipped, and E-LEAD Electronics' follow-up operation growth can be expected.

E-LEAD Electronics said that in the future, it will specialize in head-up display products in the China, and actively promote the European, American and Japanese. The Southeast Asian market will continue to develop products such as car audio and video host, surround view system, reversing development, car wireless charger,to give full play to the market advantages of automotive electronics for many years Years of market advantages to increase market share.

E-LEAD Electronics is a first-tier supplier of original automobile manufacturers. It has a R&D and manufacturing system that meets the specifications of major international car manufacturers. It has obtained IATF 16949, ISO 26262, ISO 17025, FORD Q1, VDA and other certifications.In addition to the headquarters in Taiwan, it has subsidiaries and offices in China, Thailand and many other countries, serving major automakers and customers around the world, and has been deeply trusted and affirmed.