20190124 ELEAD Electronics rolled up its sleeves and donated blood for public welfare a total of 78 bags of blood were collected in half a day！

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E-LEAD Electronics has experience and achievements in development with major car manufacturers, has technical advantages and core technologies in multiple fields, and is familiar with the development process and product testing standards of car manufacturers. In terms of research and development, market customer response is the first priority; customer-oriented The R&D concept of "improving driving pleasure and assisting driving safety" is the main task of E-LEAD's key technologies, and it is also E-LEAD's consistent brand strategy, including remote imaging head-up display (HUD), advanced driver assistance system (ADAS), surround view System, reversing camera system, Internet of Vehicles multimedia navigation host (I.O.V), tire pressure detector, rear seat entertainment system and many other products,in understanding customer needs and interests, we are constantly seeking innovations and changes.

KUO,YAO-WEN, vice president of SGS Taiwan Inspection Technology Co., Ltd., said that the ISO 26262 standard has 10 parts, and the specifications include: company functional safety management, conceptual design, system aspect, software and hardware decent design and verification testing, manufacturing, operation, maintenance and removal The entire life cycle of the product must meet the functional safety requirements of the product in order to enter the high-end automotive electronics market. President CHIU,CHIH-HUNG also pointed out that obtaining the ISO 26262 process certificate has established E-LEAD's development strength in product functional safety. It not only has the competitive advantage of obtaining orders at home and abroad, but also can obtain ASIL-level product certificates for individual products in the future, thereby expanding the automotive and electric market. Provide automotive electronics products that meet the supply chain needs of international automakers.

SGS Group was established in Rouen, France in 1878, and its earliest business was the inspection of grain shipments. In 1919, it was registered as SGS Group - Societe Generale de Surveillance in Geneva, Switzerland, and was listed on the Swiss Exchange - Switzerland's stock exchange (SWX) in 1985.SGS is a global leader in inspection, testing, verification and verification services and is recognized globally as the benchmark for quality and integrity. Currently has more than 80,000 employees in more than 1,650 operating branches and laboratories.

"Road Vehicle - Functional Safety", the first edition was officially released on November 14, 2011. The content is extended from the IEC 61508 functional safety standard, which is a special edition in the automotive field. This safety standard defines the functional safety specifications for electronic systems in passenger cars under 3.5 tons, and distinguishes various safety levels from QM, ASIL A to ASIL D according to safety, with ASIL D as the highest safety level. At present, it has been widely accepted by European, American and Japanese car manufacturers, and the China has planned to incorporate it into national standards in 2018.

E-LEAD Electronics was established in 1983, with its head office and R&D center located in Changhua, Central Taiwan. It was listed on the Taiwan Stock Exchange on February 4, 2002. With more than 30 years of continuous innovation and development in the field of automotive electronics, the main force of E-LEAD electronic product research and development has gradually transformed into long-distance imaging head-up display (HUD), advanced driver assistance system (ADAS), surround view system, reversing camera system, car networking multimedia Navigation main unit (I.O.V), tire pressure detector, rear seat entertainment system and many other products, and the competitive advantage of high integration is the market segmentation, and successfully entered the first-order supply system recognized by international automobile brands. The automotive electronic retail market also achieved good results, enhancing the market awareness of E-LEAD brand.

Uphold the spirit of taking root in Taiwan and selling globally,E-LEAD takes Changhua Plant and Quanxing Plant as production, sales and research bases in Taiwan, and overseas set up subsidiaries in Jiangsu, China and Samut Prakan, Thailand,in addition, after-sales service centers have been set up in important locations around the world as a global multinational group, and it continues to expand its territory through strategic alliances.

E-LEAD's corporate vision is to become "the largest automotive electronics company in Chinese", and its products have been trusted and entrusted by well-known car manufacturers such as VW, Toyota, Honda, Nissan, Mitsubishi, Mazda, Audi, GM, Ford, and Hyundai in the domestic and overseas,they are all important partners of E-LEAD Electronics, and continue to expand the marketing territory to all over the world, and continue to seek overseas cooperation niches to enhance the company's competitiveness, consolidate the sales market, and create a win-win situation for the company and customers.

In 2016 VW Global Supplier Technology Exhibition, a total of more than 800 world-renowned auto parts manufacturers were invited to participate in the exhibition,E-LEAD Electronics is the only first-tier supplier of automotive electronics in Taiwan invited to participate in the exhibition.Only 11 key manufacturers were selected by VW, and President Matthias Müller personally visited the booth,E-LEAD Electronics was selected for its advanced head-up display (HUD) technology.The picture below shows the live tour of Yili led by Mr. Müller with senior executives.

The reason why E-LEAD Electronics was selected as President Matthias Müller to visit the booth in person is that E-LEAD Electronics was originally a VW global qualified supplier,At the Shanghai CES exhibition last year, the vice president of VW electronic parts procurement visited and was shocked by the advanced HUD technology of E-LEAD Electronics,E-LEAD Electronics was specially invited to participate in the VW Global Supplier Exhibition and was selected as the booth of the President to personally visit.This opportunity not only allows the HUD technology of E-LEAD Electronics to become the choice of mainstream manufacturers, but also to develop more advanced optical technology with these mainstream car manufacturers, and also to make a more professional affirmation of the performance of E-LEAD Electronics' HUD.

The IZB conference interview report also mentioned Yili HUD product information. The following is the link and content of the news report:
http://wolfsburgerblatt.de/regionales/75230697-izb-2016-aussteller-praesentieren-46-weltneuheiten