United Daily News

E-LEAD Electronics (2497), a major automotive electronics manufacturer, has received orders from a number of mainland automakers for its front glass head-up display (WHUD) and has started shipping it. The fourth-quarter results have grown compared to the same period last year, optimistic about next year's performance.

This year, E-LEAD Electronics has seen the light of the day. In 2015, it was sued by CUB ELECPARTS INC. for infringing its copyright. After years of litigation, the Intellectual Property Court ruled that E-LEAD Electronics won the case in the second instance in December.The unfavorable judgment of the first instance against E-LEAD Electronics was all discarded.

Although E-LEAD Electronics was affected by COVID-19 in the first half of the year, its performance was not as good as expected, but the revenue in the second half of the year has shown a month-by-month growth. The market observes that the China will be limited in the future, the Thailand is gradually recovering its momentum, and Indonesia will have a The new project of in-vehicle main unit has been mass-produced and shipped, and E-LEAD Electronics' follow-up operation growth can be expected.

E-LEAD Electronics said that in the future, it will specialize in head-up display products in the China, and actively promote the European, American and Japanese; the Southeast Asian will continue to develop products such as car audio and video hosts, surround view systems, reversing development, car wireless chargers, and make good use of cars. The market advantage of electronics for many years has increased market share.

E-LEAD Electronics has gone through more than three years of transformation and development. The front windshield head-up display (WHUD) has gradually been mass-produced and shipped, and has successively obtained development projects from many car manufacturers in China. In addition to the head-up display on the front windshield, E-LEAD Electronics has also developed an augmented reality head-up display (AR HUD) to strengthen the competitiveness of the head-up display products. It hopes to expand to the parent plants of European, American and Japanese car factories based on the actual performance in the China.

The head-up display on the front windshield must be familiar with and possess the principles and technologies of electronics, mechanism, physics, optics, etc. The barriers to entry are quite high. In the past, only high-end models such as Benz, BMW and Audi were equipped. The main supply chains are European and Japanese manufacturers Denso, Japan Seiki, Continental, etc. In the future, with the development of self-driving cars and electric vehicles, it is expected that major car manufacturers will plan head-up displays as a necessary safety device.

Listed company ELEAD Electronics 2015 new technology product Smart HUD head-up display, the world's premiere, leading the industry's original creation, with "technology" and "safety" as the main axis, and the chief designer of General Manager CHEN,HSI-HSUN emphasized that Smart HUD can be connected with wisdom Mobile phone technology integrates the exclusive E-LEAD APP, driving record, reversing development, lane offset system, satellite navigation, and multiple entertainment in one, so that driving consumers can have excellent driving functions in the driving environment. Protecting the safety of car owners and their families is the responsibility and vision of E-LEAD Electronics. Through the development of smart technology products, it can communicate directly with consumers and show its brand value and supreme service.

The three major features of Smart HUD connected car head-up display are "top specifications", "complete additional equipment", and "exclusive APP development". Come to the efficient and convenient driving life, and upgrade the driving safety.The "E-Where" function in the Smart HUD makes AN,HSIAO-CHIAO feel the most intimate. There is no need to reset the GPS. The Smart HUD will automatically plan the route and go on the road as soon as you get in the car,in addition, the reminder functions of "prevention of collision with preceding vehicles" and "road deviation" make AN,HSIAO-CHIAO feel most at ease. AN,HSIAO-CHIAO said: "Sometimes activities need to drive all the way from Taipei to Pingtung, and there are often fatigue driving conditions. With these two reminder functions, driving is safer, and the driving situation can be grasped at any time, which greatly increases the sense of security! In addition, the complete function of SmartHUD has made my own million-dollar cars go down!” 

In the past, E-LEAD Electronics cooperated with major car dealers in the B2B cooperation mode, but now it is committed to the B2C marketing method.Through the joint cooperation of Chunghwa Telecom, Senao International, Ta Yeh Auto Accessories, and Car Quality Automotive,create a new generation of high-end automotive electronic equipment,looking forward to 2015 sales target,bringing its own best products to the consumers' best interests, after moving to the B2C market, General Manager Chen of E-LEAD Electronics said: Smart HUD is expected to sell more than 120,000 units worldwide,E-LEAD Electronics' turnover increased by more than 10% annually,the overall after-sales service of the product is also the service spirit that E-LEAD Electronics attaches great importance to,Smart HUD provides installation services in major automobile department stores in the province, and after-sales service from the original factory, so that consumers can feel the attentiveness of E-LEAD Electronics and the guarantee of service quality.

Commercial Times

E-LEAD Electronics (2497), a major automotive electronics manufacturer, announced its third-quarter financial report on the 4th, with a quarterly revenue growth of 58%, and a pre-tax turnaround. The display (WHUD) has been affirmed and supported by the parent factory of the car factory, and is gradually mass-produced and shipped. According to the data from the Gaogong Smart Automobile Research Institute, E-LEAD Electronics has installed 33,724 HUDs for its own and joint venture brand models in China in the first half of 2020, surpassing Continental and entering the top three sales rankings.

It is understood that the development and production of the front windshield head-up display (WHUD) must be familiar with and have the principles and technologies of electronics, mechanism, physics, optics, etc., to overcome the limited space heat dissipation and high vibration use environment, in order to project a variety of integrated driving information on the windshield. , project the suspended image on the road ahead, reduce the risk of parallax caused by sight shift, improve the driving safety of the driver, assist the driver to grasp the driving situation in real time, and the entry threshold is quite high. In the past, only high-end models such as Benz, BMW and Audi were equipped. The main supply chains are European and Japanese manufacturers Denso, Japan Seiki, Continental, etc. In the future, with the development of self-driving cars and electric vehicles, it is expected that major car manufacturers will plan head-up displays as a necessary safety device.

CHEN,HSI-HSUN, chairman of E-LEAD Electronics, saw the trend of popularization of WHUD more than 4 years ago, and decided to strive to become the first-tier supplier of the parent factory of the front windshield head-up display (WHUD) based on the development strength of automotive electronic products for many years. It has already come to fruition, and has successively obtained development projects from a number of automakers in China. In addition to the front glass head-up display, E-LEAD Electronics has also successfully developed an augmented reality head-up display (AR HUD) to strengthen the competitiveness of the head-up display products. It hopes to expand to Europe and the United States with the actual performance of the China, Japanese car factory mother plant.

E-LEAD Electronics was affected by COVID-19 in the first half of the year, its performance was not as good as expected, but the market observes that the China will be limited in the future, the Thailand is gradually recovering its momentum, and Indonesia will have a The new project of in-vehicle main unit has been mass-produced and shipped, and E-LEAD Electronics' follow-up operation growth can be expected.

E-LEAD Electronics said that in the future, it will specialize in head-up display products in the China, and actively promote the European, American and Japanese. The Southeast Asian market will continue to develop products such as car audio and video host, surround view system, reversing development, car wireless charger,to give full play to the market advantages of automotive electronics for many years Years of market advantages to increase market share.

E-LEAD Electronics is a first-tier supplier of original automobile manufacturers. It has a R&D and manufacturing system that meets the specifications of major international car manufacturers. It has obtained IATF 16949, ISO 26262, ISO 17025, FORD Q1, VDA and other certifications.In addition to the headquarters in Taiwan, it has subsidiaries and offices in China, Thailand and many other countries, serving major automakers and customers around the world, and has been deeply trusted and affirmed.

Taiwan light of love association  holds a walking activity with the theme of eye protection every year. Every year, visually impaired friends will participate. Walking people can feel the power of their love for life, so as to arouse everyone to cherish their healthy eyes more.

This year,E-LEAD Electronics also participated in the co-organization, pledging 200 places for walking, leading all colleagues to fulfill their corporate responsibilities, and calling on the public to care about eye health, because using eyes at close range for too long will cause the greatest damage to eyesight.

E-LEAD Electronics also arranged eye protection games on site to let the public understand the importance of eyes, and welcome everyone to join in the grand event.